Anton Korenyako

Bud

AR app concept for merchandisers — pilot project for AB InBev

Industry

Retail

Deliverables

UX/UI Design, Prototyping, AR Development

Bud

An augmented reality tablet app that helps merchandisers place promotional signs, stands, and displays in real retail environments. Developed as a pilot project for AB InBev (Bud brand) to improve merchandising efficiency across 50,000+ points of sale in Russia.

Objective

Design a simple and effective AR experience for Bud merchandisers, allowing them to preview and arrange promotional assets in physical store environments using iPads. The solution had to support onboarding, item recognition, and 3D visualization, all tailored to real-world workflows.

Process & Solution

  • —Researched the workflow of Bud merchandisers through interviews and field visits to retail locations.
  • —Photographed actual store layouts to simulate placement scenarios and collaborated with 3D designers to model real promotional assets.
  • —Designed key UX flows and wireframes for placing, editing, and confirming promo items in AR.
  • —Created onboarding and instructional UI to prevent confusion between similar promo materials.
  • —Built a functional prototype and worked closely with iOS developers during implementation.
Bud AR App Example 1
Bud AR App Example 2
Bud AR App Example 4
Bud AR App Example 5

Results & Impact

Pilot prototype tested internally. Did not proceed to production.

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Testimonials

Anton played a key role in helping us get the project off the ground. His work on the MVP made it easier for us to explain the idea to both users and investors.

Viacheslav Sabirov
BATNA, Chief Executive Officer

Anton has a deep understanding of the needs of target customers and successfully turns business goals into final product.

Fabrizio Rossi
De Fonseca

Anton quickly and efficiently achieves his goals thanks to his responsibility, focus on results, deep understanding of user needs.

Sergey Doroshko
Leto Digital Agency, Managing Director

Anton is a clear expert who has a vast knowledge of UX and demonstrates a deep understanding of users.

Roman Soroka
KupiVIP

Anton dramatically improved our UX, added both functional and appealing features that became a huge part of digital strategy and help us grow our customer base.

Rossano Rolla
De Fonseca

Anton quickly understood the product and turned a complex technical offering into a clear and compelling visual story.

Mike Lukinov
OptimaJet, Managing Partner