About

I'm a product designer with 15+ years in digital. Worked with KFC, PepsiCo, Bud at Scholz & Friends. Led design for an HR platform with 250K daily users (iF Design Award 2022). Recently designed an enterprise cloud platform solo over a year.

I focus on making things clear — finding structure in chaos, improving user flows, and crafting experiences that feel effortless.

I often join early-stage teams as the first (or only) designer, moving between strategy and execution. On some projects I also handle front-end code.

Based in Turin. When not designing, I'm in the Alps or on a road trip with family.