Portfolio / Blagoyar iOS App
Blagoyar is the flagship brand of Resource Group, the largest poultry meat exporter in Russia. The company exports products to more than 40 countries. Resource Group asked the LETO agency to develop a mobile app to support Blagoyar brand awareness and retain loyal customers.
My Role
I led the agency team responsible for the design and user experience of the app. I have defined the visual language and created detailed designs for all screens of the iOS app.
What I did
- Interviews
- Analytics
- User Flows
- Mockups
- Prototype
Blagoyar management team wanted many different features: recipes with timer for every step, editable shopping lists, recipes editor, filtering of recipes based on ingredients, and so on.
My main task was to make it possible and not ruin the customer experience.
I started with user flow and wireframes. Then I produced high-fidelity mockups and made a prototype. In total, I made more than 100 screens to show every view and state.
Outcome
The result of my work was an interactive prototype I created in Marvel. This prototype we used to perform iterative rounds of qualitative user testing to do concept validation and discover issues.
Anton possesses a winning combination of solid tech skills and business sense. He has an expert knowledge of user behavior, needs and pain.
— Rossano Rolla, De Fonseca
Anton quickly and efficiently achieves his goals thanks to his responsibility, focus on results, deep understanding of user needs.
— Sergey Doroshko, LETO
Anton is a clear expert who has a vast knowledge of UX and demonstrates a deep understanding of users.
— Roman Soroka, KupiVIP
Anton has an excellent eye for design and usability, he is a self-starter and a problem solver.
— Kirill Semkin, Spacebox